Brand activation for OATLY HK at local wellness festival

OATLY has set up a specially branded zone at IRIS 2018 - Hong Kong’s largest health and wellness festival dedicated to promoting a healthy lifestyle; where participants experienced a number of activities throughout the two-day event, and rejuvenated themselves with the goodness of a delicious oat drink after their workout!  

OATLY has brought vegan coffee experience by specialty coffee shop Black Sugar Coffee, and arranged for professional baristas to pour the perfect cup of coffee for festival-goers, including the champion of the Oatly Vegan Latte Art Competition who made Oatly vegan coffee that is both pleasing to the eye and to the palate! Apart from coffee, participants got to make their own fresh fruit Oatly vegan milkshake by riding a blender-bike, while celebrity dietitian Leslie Chan prepared nutritious oat milk inspired breakfast during the Oatly zone’s opening event. The two main photo spots at the Oatly zone, including the giant Oatly carton installation and an ice sculpture to remind everyone about global warming, attracted lots of festival-goers to check-in for a photo moment!

Agency: Sunny Idea
Head of Creative: Vincent Tse, Leung Chung
ACD: Curry Mak
SAD: Lok Lai
AD: Stephanie J. Smith

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