At VENTETE, I was brought on to expand their digital footprint and boost channel engagement, leading the end-to-end creation of visual assets, copy, and campaign messaging centered around product innovation. Through audience-first content strategies, complex product features were translated into compelling visual stories—expanding brand reach, sharpening identity, and growing an active online community.
Labubu Giveaway
The Labubu giveaway campaign was designed to boost engagement and visibility through an interactive, social-first approach. Over the course of just three days, the campaign generated more than 100,000 views and drove 1,000 unique interactions, reflecting strong audience interest and effective targeting. The results highlighted the success of combining timely content, clear participation mechanics, and visually appealing creative to maximise reach and community engagement.
Broadway Market Pop-up
The one-off pop-up at Broadway Market played a key role in strengthening brand visibility and creating direct, in-person engagement with new audiences. Over the weekend, the activation drove a 35% increase in website traffic, while social momentum also grew. The event demonstrated the value of combining physical presence with digital touchpoints to generate both immediate awareness and measurable online growth.
SOAR x VENTETE Collab
The SOAR x VENTETE collaboration is rooted in a shared idea of movement without limits, where running and cycling come together as one fluid experience. The campaign focuses on exploration over performance alone, highlighting the freedom that comes from moving through the outdoors without restriction.
